Sports Memorabilia

New Index Shows Vintage Trading Cards Have Beat The S&P 500

New Index Shows Vintage Trading Cards Have Beat The S&P 500

When Brent Huigens flew cross-country from Oregon to New York City the other day I was his first appointment. The CEO of PWCC Marketplace, the largest seller of investment-grade trading cards ($50 million in annual revenue), met me for lunch in a posh mid-town Manhattan restaurant frequented by media moguls, including one of my former magazine bosses holding court in the corner.

Huigens was lugging around a print-out of vintage sports and non-sports trading card sales as thick as an old phone book. He handed me a ground-breaking report that he had prepared after crunching the numbers.

The big news:“As an alternative, ‘non-traditional’ investment class, trading cards have consistently outperformed stocks in a variety of market conditions.”

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